In 1999 LAURAMERONI Design Collection was just a project, a difficult undertaking, a risky and at the same time irresistible call, but where the main guidelines had already been clearly defined.
The high quality of the selected materials, the care for details especially in the surface decoration and the customization service offered to the most ambitious customers, represent the basis of the business philosophy.
In April 2000, the brand became a reality and was presented in worldwide preview on the occasion of the International Furniture Fair in Milan. The projects of this new brand very soon distinguished themselves by their strong personality , uniqueness and originality, turning the most linear and simple shapes into works of artistic skillful craftsmanship.
Nowadays LAURAMERONI Design Collection represents an innovative reality, which has successfully outlined its own physiognomy within the crowded world of design, capable of realizing solutions for customers who look for furnishings with strong personality and appreciate their perfect relationship between art and design.
Rigorous volumes, perfect proportions, oversized dimensions, limited editions, originality and care for details as well as for surface treatments characterize the production of Laurameroni.
The tactile sense has become essential to perceive a real value and consistency of products, realized through a fruitful collaboration between architects and skilled craftsmen .
Laurameroni still has the nature of an evolving project where every single element acts in creating unique and customized ambients where the philosophy towards the clients is simple and clear: “be different be unique”.
I wanted to invite the architects to rediscover and exploit the unique skills of our master craftsmen. To create products, using the most sophisticated equipment and the finest materials, designed for ambitious and refined people looking for products in which differentiation and uniqueness prevail.
Reinventing material surfaces . “Surface design” is a term coined by the magazine “interni” to identify Laurameroni’s products .
quality you can feel
The quality is felt therefore by the final client above all thanks to the tactile design that comes from, permitting to perceive the value and the real consistency just “to the touch”.
technology and manual skills
The true made in italy tradition: products in which uniqueness and originality prevail.
The added value of Laurameroni? Only the finest materials : rosewood, teak, walnut… brass, copper, polished steel, full grain leather dyed in barrels, solid wood, blockboard, multilayer and thick veneers.
made to measure
Laurameroni creates made to measure furniture and designs for customers whilst staying true to the original design. A service that makes the product unique : the difference between atelier and pret a porter.
Strong identifiability . An added value setting Laurameroni’s products apart from the multitude of approved proposals for which the price indicated is not always acknowledged as the true value.