Fuorisalone Via Durini 2019
During Milan Design Week 2019, LAURAMERONI renewed the Via Durini 19 showroom and reinterpreted the combination of "Design" and "Art", presenting the new furnishing proposals and hosting artworks of contemporary artists.
What emerges from this symbiotic and profound union is a tangible and visible portrait of how our “Be different be unique” furnishing philosophy and the selected artistic works express themselves in an exclusive and coherent scenic language where character, uniqueness and the strong personality of the exhibited products and of the individual artists blend together.
The artistic works of Alessandra Aita, Gian Piero Gasparini, Lucia Marchesin and Camille Pozzo di Borgo are perfectly integrated into the rooms, revealing a clear harmony with the furnishing elements.
The whole suggestive decoration easily leads to a new artistic experience: gaze, mind and emotions chase each other, manifesting in a decisive and irreverent way the personal peculiarities and multiple facets of each individual artist and enhancing the “Be different be unique" atmosphere which is perceived throughout the exhibition space.






Bamboo are a set of sideboards characterized by a series of channels that cross the surface of the container and support it. The use of lacquered bars in different colors and the various finishes proposed for the container allow you to create an infinite number of combinations and always unique color effects.


click
to zoom
Bamboo is a sideboard with a strong visual impact, characterized by a series of channels that cross the surface of the container and support it. This sideboard goes alongside the "Bamboo" collection of doors and wall panels already in the collection.


click
to zoom


click
to zoom
The "Talento" cabinet with the new "Unlimited" texture is a real "precious treasure chest", miniature architectural jewels designed and equipped to store items and memories of all kinds.


click
to zoom
The "INFINITY" table becomes the protagonist of the dining area thanks to the dialogue between the various precious materials in which it is proposed.


click
to zoom
The coffee table "SA01" by Sottsass Associati that is proposed in the new "SILVER" finish that enhances even more the details, giving a strong aesthetic impact to the environment that surrounds it.


click
to zoom