Downtown B&B

Milan, Italy

Ollie Headboard, LV 101 chair and Ollie Bench, all by Laurameroni

Project by Veronica Serioli Architect

Veronica Serioli, based in Saronno, is an architect educated at Politecnico di Milano. She works across Italy and abroad on residential, hospitality, office, healthcare, and commercial projects, collaborating with multidisciplinary teams from concept to completion.

bespoke walk-in wardrobe, with brushed lacquered wood sliding doors and smoked mirror

The Project

At the heart of Milan, this bed and breakfast frames hospitality as a composed, contemporary sense of home. Two bedrooms, an entry foyer, and a living room with a kitchenette create a narrative where materials convey calm and shelter, while colour brings rhythm and character.

The palette moves between green and orange accents, conceived to converse with light and the proportions of each space. Within this setting, Laurameroni furnishings sit alongside bespoke pieces designed to meet the apartment’s specific needs, balancing a tailored approach with everyday ease.

Ollie Bench upholstered in Lario 09 matte velvet

Ollie headboard upholstered in Lario 09 matte velvet

Green Bedroom

The Green Bedroom is conceived as an inner landscape: enveloping and welcoming, built around a softness that absorbs both light and sound. The Ollie headboard becomes the starting point of the composition, offering a measured sense of balance and proportion.

The bed, upholstered in the same Lario 09 matte velvet as the headboard, amplifies the feeling of tactile continuity. The matching Ollie bench completes the scene with natural ease, like an extension of the upholstered gesture.

Ollie headboard upholstered in Lario 09 matte velvet.

Poe desk, with Brushed Matte Lacquer legs and a Wenge top, and LV 102 chair

Writing Desk Area

The study area is defined by the Poe desk, with Brushed Matte Lacquer legs and a Wenge top. The LV 102 chair, in Lario 14 matte velvet, introduces a subtle chromatic counterpoint while preserving the same softness and material language.

Ollie headboard, bed, and Ollie Bench upholstered in the Lario 14 matte velvet

Orange Bedroom

The Orange Bedroom interprets the energy of colour, turning it into warmth. Here as well, the Ollie headboard introduces an architectural softness—full volumes and welcoming lines—designed to make the bed the natural focal point of the room.

The bed, upholstered in the same Lario 14 matte velvet, builds a material continuity that invites touch: a compact, velvety surface. The coordinated Ollie bench completes the ensemble with poise. Beside it, the LV 101 P upholstered armchair, covered in Lario 09 matte velvet, introduces a nuanced shift in tone.

A bespoke walk-in wardrobe, with brushed lacquered wood sliding doors and smoked mirror, creates a play of reflections and veiled surfaces, where the finish is never neutral, but part of the overall perception.

Ollie headboard, bed and Ollie Bench upholstered in Lario 14 matte velvet.

Ollie headboard in Lario 14 matte velvet

Bespoke walk-in wardrobe, with brushed lacquered wood sliding doors and smoked mirror.

Detail of the custom wardrobe that extends along the corridor

Common Areas

In the shared spaces, the project adopts a more open rhythm while maintaining the same attention to materials and proportion: the bespoke kitchen, the foyer, and a custom wardrobe that extends along the corridor leading to the bedrooms.

The small lounge at the apartment’s entrance is defined by two LV 101 armchairs upholstered in Lario 13 matte velvet, in a yellow tone that brings light and a sense of movement.

In this balance between bespoke elements and carefully selected pieces, the shared areas become a natural extension of the bedrooms—intimate even when open—designed to accompany the stay with a feeling of discreet care.

Extraordinary Projects

Discover the made-to-measure projects created by Laurameroni in collaboration with the most prestigious studios and professionals in the interior design and architecture field.

Downtown B&B

The Project

Green Bedroom

Writing Desk Area

Orange Bedroom

Common Areas

Extraordinary Projects

Products

Poe

Ollie Bench

LV 102

LV 101

Materials

Loro Piana Altai Unito

Matt Lacquered

Plain Woods

Stories

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