Privacy Policy – www.laurameroni.com
Last updated: 10/28/2025
Laurameroni S.r.l. (“Laurameroni”, “we”, “us” or “our”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website www.laurameroni.com or register to access the Professional Area, in accordance with article 13 of EU Regulation no. 2016/679, concerning the provisions that protect individuals with regard to personal data processing and the free movement of such data (hereinafter also referred to as “GDPR”
1. Data Controller
The Data Controller is Laurameroni S.r.l., with registered office in Via Passerini 2, 20900 Monza (MB), Italy.
Email: info@laurameroni.com | Tel: +39 031 761450
2. Personal Data We Collect
We collect and process the following categories of personal data, which you may provide directly through the forms available on our Website and in the Professional Area, or which are automatically collected during your navigation.
- Identification and contact data (first name, last name, email, phone number, company, country, city, professional profile)
- Account data (username, password – encrypted)
- Navigation and Technical data (IP address, browser type, access and on-website activities logs)
- Preferences and communication history
- Cookie and usage data, as detailed in our Cookie Policy.
3. Purposes and Legal Basis of Processing
The legal basis for the processing of personal data is your explicit prior consent, for the performance of a contract as well as for the fulfilment of obligations foreseen by laws and regulations,
Personal data will be processed lawfully, correctly and in a transparent manner, for specific, explicit and legitimate purposes and in compliance with the laws, regulations and provisions regarding personal data protection.
We process your personal data for the following purposes:
a) To provide access to the Professional Area and manage registered accounts
b) To evaluate and enable access to restricted materials, such as price lists and technical files
c) To respond to information or contact requests
d) To send newsletters or marketing communications – only with your explicit consent.
e) To analyze website traffic and improve functionality, using anonymized analytics data.
4. Specific Data Collection Cases
Below are the specific contexts in which Laurameroni collects personal data and the related purposes:
4.1 Mailing List or Newsletter
By registering for the mailing list or newsletter, your email address will be added to Laurameroni’s contact list for sending commercial or promotional messages about our products, projects, and initiatives. You may also be added automatically when signing up on the website or after a professional interaction.
Personal Data collected: first name, last name, email, phone number, company, country, city, professional profile.
Legal basis: consent.
Purpose: to send communications, invitations, and updates related to Laurameroni’s activities.
4.2 Contact Form
By filling out the contact form on www.laurameroni.com, you authorize Laurameroni to use your data to respond to information requests, quotes, or other inquiries related to products and services.
Personal Data collected: first name, last name, email, phone number, company, country, city, professional profile.
Legal basis: pre-contractual obligations or consent.
Purpose: to respond to user inquiries.
4.3 Managing Contacts and Sending Messages (Zoho CRM and Zoho Campaigns)
We use Zoho CRM and Zoho Campaigns, cloud-based platforms provided by Zoho Corporation Pvt. Ltd., to manage our contact database and send newsletters or other communications.
These tools allow us to organize and update contact information, manage professional relationships, and monitor the effectiveness of email campaigns — for example, by tracking when messages are opened or when links are clicked, in order to improve communication relevance and user experience.
Personal Data collected: first name, last name, phone number, email address, company, country, professional profile.
Legal basis: consent (for marketing communications) and legitimate interest (for professional relationship management).
Place of processing: data may be stored on Zoho’s EU servers or, in limited cases, transferred outside the EU with appropriate safeguards (Standard Contractual Clauses).
Zoho Privacy Policy: https://www.zoho.com/privacy.html
4.4 Professional Area Registration and Access
When registering for the Professional Area, users provide data necessary to create and manage their account and access confidential resources (technical catalogues, 2D/3D files, videos, presentations, price lists, etc.). Access to price lists may require additional approval.
Personal Data collected: first name, last name, email, phone number, company, country, city, professional profile, username, password (encrypted).
Legal basis: contract performance and legitimate interest.
Purpose: to authenticate users, manage access permissions, and monitor account activity for security and support purposes.
5. Access to Restricted Materials
When you request access to confidential materials such as price lists, 2D/3D files or marketing resources, we process the provided data to evaluate your eligibility and enable access. Such access may be granted or revoked at Laurameroni’s discretion.
6. Data Retention
Your data will be retained for the time necessary to fulfill the purposes for which it was collected:
- Account data: kept as long as your account is active. If inactive for more than 24 months, the account may be deleted after notice.
- Contact data: retained until you withdraw consent.
- Marketing data: retained until you withdraw consent.
- Cookies: retained according to the durations listed in the Cookie Policy.
7. Data Sharing and Transfers
Your personal data may be processed by authorized Laurameroni staff, by third-party service providers appointed by Laurameroni (e.g., hosting providers, IT maintenance, CRM, email marketing platforms, legal, fiscal and accounting consultants) and public authorities in the event of fiscal and financial audits All processors operate under written agreements in compliance with Art. 28 GDPR.
Data is stored on secure servers located within the European Union. No data transfer outside the EEA occurs unless adequate safeguards are in place.
8. Cookies and Tracking Technologies
Our website uses cookies to ensure proper functioning and enhance the browsing experience. Cookies may include technical cookies, preference cookies, analytics cookies (Google Analytics 4 – anonymized, Microsoft Clarity – anonymized), and marketing cookies (e.g., Google Ads retargeting, Meta Pixel, LinkedIn Insight Tag, Zoho Campaigns tracking, YouTube/Vimeo embeds). For full details, please refer to our Cookie Policy.
Note: Third‑party providers may change their cookies and durations. Refer to their privacy notices for details. Marketing and non‑essential cookies are used only with your consent.
9. User Rights
Under GDPR, you have the right to:
- Access and obtain a copy of your data, in particular to receive information on the purposes of the processing, the categories of personal data being processed, the recipients or categories of recipient to whom the personal data are or will be disclosed, the storage period envisaged, the existence of the right to request rectification, erasure or restriction of processing, the right to lodge a complaint with a supervisory authority, the existence of an automated decision-making process, including profiling.
- Request rectification of incorrect personal data
- Restrict or object to processing in cases disciplined in article 21 GDPR.
- Withdraw consent at any time
- Request the deletion (“right to be forgotten”)of your personal data, if you withdraw your consent, if the personal data are no longer necessary for the purposes for which it was collected, if the personal data have been unlawfully processed and any other case provided under article 17 GDPR.
- Receive your data in a portable format
- Lodge a complaint with the Data Protection Authority (Garante per la Protezione dei Dati Personali)
To exercise your rights, contact: info@laurameroni.com
10. Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or disclosure.
11. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal obligations. Updates will be published on this page, and registered users of the Professional Area will be notified via email.
12. Legal Disputes and Jurisdiction
This Privacy Policy and any disputes arising from it are governed by Italian law. Any dispute arising out of or in connection with these Terms shall be brought in the competent court of Monza and Brianza (Italy).
13. Contact Information
For questions or requests regarding this Privacy Policy, please contact:
Laurameroni S.r.l.
Via Passerini 2, 20900 Monza (MB), Italy
Email: info@laurameroni.com